BT: 'Including You' website

Project

2015

Writing the copy for a new BT website aimed at making technology accessible for people with disabilities and impairments.

Details

As a writer for Muse Publishing, I began the project with detailed discussions to understand BT's technology and how the company wanted to support accessibility. I then worked with designers and subject matter experts to develop clear, user-friendly content.

This included writing new copy as well as restructuring and editing existing technical material.

"Jonathan has a real eye for detail and will challenge anything that does not make sense at first reading, which is refreshing as some copywriters just accept what they have been told to do.

"He worked with both the developer of the site and content owners to ensure the two were mutually compatible. I was always confident that the work he produced would be what we were looking for."

^{David Barrett, Senior Inclusion and Accessibility Manager, BT}