Copywriting

From sustainable energy to cloud computing, electric vehicles to AI apps, I help technology businesses talk about complex subjects in a language their audiences understand. I specialise in making technical topics clear and engaging, without dumbing down.

Working with clients such as Schneider Electric, Microsoft and Kantar, I draw on expert interviews, industry analysis and technical material to build compelling narratives – cutting through jargon to address real strategic and practical concerns. My background in journalism helps me identify the perspectives that matter to readers.

I can work with you to create white papers, long-form articles and reports that demonstrate thought leadership and industry authority – and drive conversations further through blogs and web content.

I take a similarly analytical approach to writing about other topics - from finance and healthcare to museums and local government.

Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark.

― Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric

If you'd like to discuss working together, please get in touch.