Copywriting

From sustainable energy to cloud computing, electric vehicles to AI apps, I help technology businesses talk about complex subjects in a language their audiences understand. With more than fifteen years of experience as a B2B journalist, editor and copywriter, I specialise in making technical topics clear and engaging, without dumbing down.

In projects for clients such as Schneider Electric, Microsoft and Kantar, I combine expert interviews with analysis and research to build compelling narratives – cutting through jargon to address real strategic and practical concerns. I can work with you to develop white papers, long-form articles and reports that communicate genuine authority – as well as blogs and web content to drive conversations further.

Having worked in senior editorial roles at specialist trade publications and written features for national titles such as the Guardian and Sunday Telegraph, I apply rigorous standards, strong research skills and sound judgment across all my work.

I take a similarly analytical approach to writing about other topics - from finance and healthcare to museums and local government.

You can see examples of my work on my copywriting portfolio page. Get in touch to learn more about these, and other projects I've worked on.

Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark.

― Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric

If you'd like to discuss working together, please get in touch.