Project
Dec 2023 - Apr 2024
I wrote a series of online articles focusing on the company’s innovative use of AI in its digital services.
Details
Based on interviews with Schneider Electric executives and technical experts, the articles discussed how technologies such as generative AI and predictive analytics were helping businesses manage their energy usage more sustainably and efficiently.
The copy included detailed explanations of how the client is implementing the latest AI technology to improve its services and support the global transition towards electric power. The articles also discussed the company's wider strategy on AI, and specific examples of how the technology had made a tangible difference to customers.
The articles helped the client convey its position as a thought leader in AI and demonstrate the value of its services.
“
Jonathan has been essential to the success of our Digital Capabilities thought leadership blogging programme. As our preferred copywriter, he consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark. I highly recommend Jonathan for any content creation needs.
— Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric