Project
2016-2018
Thought leadership blogs for Cisco
Details
As a copywriter for MRM Meteorite, I worked with Cisco to create quarterly thought leadership campaigns discussing how the company's technology could support internet service provider businesses. Each project included a number of blogs, alongside other content such as social media copy and video scripts.
After developing an understanding of technical topics through interviews with Cisco subject matter experts, I wrote accessible copy to engage decision-makers with the potential of Cisco's technology.
The content included topics such as virtualisation, data centres, 5G and programmable networks.
