BT and Hearing Link – hearing loss guide
Working for Muse Publishing, I was the copywriter for a joint BT and Hearing Link 46-page guide (pdf) explaining the process of learning how to live with hearing loss. It set out options for people with hearing loss including communications technology, developing new skills and addressing the emotional impact.
"Jonathan's attention to detail and understanding of the complexities of hearing loss and its effects really helped to make the brochure a valuable tool to those experiencing hearing loss."
Sarah Smith, acting England manager, Hearing Link
Travelex web copy
In 2015 I worked in-house at Travelex producing copy for the company's UK, US and Australian websites as part of its digital transformation. This involved revising the content of the top landing pages and writing new pages, focusing on clarity, tone of voice and SEO optimisation. I worked closely with designers, content managers and SEO specialists in an Agile environment.
BT – Including You website
As a writer for Muse Publishing, I wrote all the copy for BT's recently relaunched Including You website for people with a disability or impairment, working with UX designers and a content strategist as well as editorial stakeholders. The new site replaced an older version which had grown up organically. It was redesigned to be more streamlined, focusing on user needs.
The site received an AbilityNet Accessibility Accredited Plus Award, which is given to organisations which have committed to best practice in maintaining high levels of accessibility and usability.
"Jonathan has a real eye for detail and will challenge anything that does not make sense at first reading, which is refreshing as some copywriters just accept what they have been told to do. He worked with both the developer of the site and content owners to ensure the two were mutually compatible. Jonathan worked to his deadlines and I was always confident that the work he produced would be what we were looking for."
David Barrett, senior inclusion and accessibility manager, BT
The Giving Machine website
I wrote the copy for the relaunch of the website for The Giving Machine, a social enterprise that enables people to make free charitable donations when they shop online. This involved revising copy on the old site for consistency, accuracy and tone of voice, and writing new copy.
DSM – Animal Nutrition and Health website
I wrote copy for the Animal Nutrition and Health website of the life sciences and materials company, DSM.
Other copywriting
I have written copy for organisations ranging from charities to luxury travel magazines. I have worked on a wide range of digital, inbound marketing and content marketing projects in industries including manufacturing, telecoms, IT, and financial services.